The 100:1 Social Challenge

How do you get results from social media?

Firstly, it’s social media, not selling media. Think about it like this; it’s a tool that helps you stay visible, connect with your target audience and drive traffic to a sales page of some kind on your website.

Little and often will get you the results you want.

So what daily activity can you actually do to get you going? We run a daily habit called 100:1. This has delivered us some incredible results because it makes us take the action we need to take in order to actually engage with our target audience.

Think about it like links in a chain. If any of the links are broken, the process won’t work. When you follow the 100:1 principle, the traffic that it generates to your social media page will convert a percentage of your audience into traffic to your sales page (e.g. website, blog, Etsy store etc). The links in the chain are:

Know who your target customer is; it doesn’t matter where you focus, it simply matters that you focus – choose an audience who are most likely to buy what you’re selling.
Choose a platform that makes sense to you because;
a) Its one you like to use more than another and/or
b) Your target customers are on it.
Get your profile ready – words, header image, and a website address are your three advert opportunities so tailor the words and pics to your audience. Make sure it’s OBVIOUS to a stranger on your page WHO your page is for.
Get ready to SEARCH – the search engine on any social media platform is THE MOST POWERFUL part because you can find your audience.
Click ‘follow’ for 25 possible customers.
Like 25 of their posts.
Drop 25 comments (don’t overthink it – ‘wow’ ‘I love this!’ or an emoji is enough to get you started.
Do 25 OTHER THINGS – e.g. sharing, liking, or replying to other people’s comments.
Do one post of your own.
REPEAT DAILY.

This is challenging – but if you set aside one hour a day, or two half-hour chunks of time, this will be enough to get started.
Think of it like this:

People get stuck with social media because they’re not sure what to post or they’re scared of not doing it well enough. Well, it’s not about your post (you’re only firing one arrow into the internet), it’s about the conversations you START or JOIN. 100:1 fires ONE HUNDRED AND ONE arrows EVERY DAY.
People’s curiosity will be peaked and they’ll check out your page, so if you’ve targeted your audience and your words and pictures connect with them directly, your arrows will land.
You will drive 20-80 UNIQUE visitors to your website daily with this process.

Your next action is to make sure your website is ready to convert them…